Building a StoryBrand was nothing like I expected. I thought it was going to talk about how to create the story of a brand. What do you want to convey, show, what makes your brand your brand. But no. It did the opposite. It clarified that the Hero of your brand isn't you. It's your customer. It tells you to get out of your own head and stop telling people what makes your brand great. Start telling people what your brand can do for them. And that was a big wake up call. I never saw art as a product but it is. I think if us artists started to see our work as a product and start selling it that way we would be a lot more successful. If you are an artist and you want to make a living of your work, this books is for you. I only do audiobooks now because it saves me a lot of time, so here are two free audible books for you.
If you have read the book I would love to hear your opinion.
If you know me, you also know that I'm not a fan of colors. Or so I thought. Until I found these.
I absolute love making goals for the new year. I have been doing it for my entire life. And yes, I usually accomplish most of them. And I think the recipe for success is to choose things I really but really want. The kind of want that will make you work very hard until you get it. I won't stop until I cross those goals off. If you want to see more of my goals for this year visit my 2018 Visual Board on Pinterest.
1. Get serious about my fashion style. Create a capsule wardrobe with items I really love.
2. Remodel our laundry room.
3. Create a black and white gallery wall on our staircase.
4. Take better care of my hair.
5. Grow my business. Be inspired by Rifle Paper Co.